Question
How do potential marketing consultants respond to the new designs in Webflow?
Answer
- We did 4 user interviews (waiting on a 5th). Two with older (50+) users, two with younger (30~) users. Both groups had comments on things they wanted fixed in the UI, which were fixed right after our conversations.
- The older users had more comments about the business model of Thing1. Their thought was that the information we gave them was not enough to make a decision on whether they wanted to hire someone. Their suggestion was to add things like reviews and case studies to help them make a better decision.
- They also said if they had a problem in marketing, they would likely use their own network to find someone rather than using this site. My question is, "how might we become top of mind for marketers? How might we become a friend to them?"
Interviews
- I know Caleb through a random marketing networking event I went to. I've never had a phone conversation with him before this.
- Most of his feedback pertained to the UI. He had a few suggestions of things we could add.
- "It would be nice to be able to share subcategories." I thought this would be possible, but he didn't think it was.
- "When I submit my time, it would be nice to put in the reason I'm reaching out and what I need help with that."
- Volly just released a consulting feature. This is worth talking about.
- "The main reason I would want to use this is if you are doing things to promote me. If it weren't 100% on me to find people, that would be very interesting and help convince me to chat."
- "Should we be able to have experts be able to have multiple specialities? I think yes, because I have multiple skills I can help people with."
- "Calendly type integration would be better than selecting the time."
- Didn't seem to have an issue with experts accepting.
- Caleb is CMO for a marketing startup called PrivateAuto.
- I was not able to record Darrel's interview due to a large number of tech issues with Zoom.
- Darrel's main feedback was around information.
- He felt that the current site did not give him enough information to see if someone really knew what they were talking about. He was very into the idea of having case studies or other PDF attachments to give more info.
- Darrel is an expert fly fisherman. When I asked about this tool used for fly fisherman, he said it probably wouldn't work. Apparently he knew someone who tried something very similar for years and it never worked. Spent a ton of money. He thinks this is because there is a lot of free "how to" information on YouTube. And the other type of info (where to fish) is something most fisherman don't want to part with.
- Darrel was a partner at DSW in the 1990s. It was the biggest ad agency in SLC, responsible for the "Intel Inside" campaign for Intel. Long story short, very experienced.
- He has done some consulting work after selling the agency in the early 2000s. He is now retired and is an expert fly fisherman.
- Casey asked that I did not record our conversation.
- Casey's main question was, "Who is this for?"
- "If I were a marketer, I wouldn’t use the site. I don’t know about enough about the person. If I am in marketing, I guarantee you I have friends."
- "I would want to look them up on LinkedIn before. If I couldn’t find them, no deal."
- There might be a compelling value prop in, “We are the second opinion.”
- Don’t let me request a session. “I mean I’m going to pay money and I’m going to decide whether they want to work with me.”
- Casey currently runs BriefLogic, a consultancy that helps large brands manage work with large agencies.
