Sometimes we have questions. When we do, we do research. This is how we organize it.

• We did 4 user interviews (waiting on a 5th). Two with older (50+) users, two with younger (30~) users. Both groups had comments on things they wanted fixed in the UI, which were fixed right after our conversations.
• The older users had more comments about the business model of Thing1. Their thought was that the information we gave them was not enough to make a decision on whether they wanted to hire someone. Their suggestion was to add things like reviews and case studies to help them make a better decision.
• They also said if they had a problem in marketing, they would likely use their own network to find someone rather than using this site. My question is, "how might we become top of mind for marketers? How might we become a friend to them?"

• 3 out of the 5 developers we talked to said that developing for multiple platforms is "easy enough" to quote one user.
• 1 or 2 showed us their flow and we learned that they had a misunderstanding of how certain features work in Unity.
• Based on this, we learned that talking to junior developers does not get us what we need. We are now only interviewing developers with 5+ years of experience.
• However, we did talk to one developer with 20+ years of experience who said that developing for multiple platforms is not as complicated as we thought. From talking with Scott, we realized there might be something we are missing multi-platform. Perhaps that Scott and Kyle's experience is unique due to the difficulty of their projects.

• 4/4 users we tested were immediately confused as to what the app did differently than the Church's website.
• Only one person was able to find sharing on their own. The others couldn't find sharing and needed a prompt to continue down that.
• 4/4 users thought that the idea of sharing was very interesting and thought it had practical uses in their daily lives.
• All of the people we surveyed were teachers in some capacity in the church.

• Prototype #1: Check-ins
• We showed the prototype to three people and 2/3 had positive things to say.
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• 3/3 people we talked to preferred grouping feedback by location, rather than by whether it was responded to or not.
• 1 person was concerned with the length of the email. However, everyone wanted to see all the relevant feedback.
• Everyone expects to see the main metrics, so we put those at the top.
• 3/3 people liked the idea of a leaderboard.
• Still have one unanswered question about the leaderboard... do they want to see all of their stores or not? My hunch is that smaller accounts (less than 10) do. Anyone bigger is broken down by district, and I don't believe they do.

• We talked to a mix of existing customers and non-customers.
• Existing customers who had downloaded our Workbooks and subscribed to the mailing list had never heard of Brain Defense before.
• Both users do not understand what Brain Defense is. Ideas range from software that prevents kids from seeing things online to a mental strategy.
• Because of that lack of clarity, I believe people are not buying Brain Defense.

• We tested a prototype based on team conversations and ideas.
• The prototype tested extremely well! 4/4 people had positive things to say about the design.
• 2/4 users asked when it was going to be available. This is a GOLD MINE in UX Research. One of the best things we can hear from users.
• 4/4 users wanted to be able to "drill down". Basically click on things and see the origin of the reviews. What was said by the team. How it will work.
• We went back testing our new changes with Jenn from Costa Vida, with highly positive remarks.

• Student athletes love the app. Both student athletes I interviewed asked if they could have access. 2/2 understood that the goal was the finish Level 1
• Refugees that I interviewed did not understand what Finlit was.
• My recommendation for Finlit is to focus heavily on student athletes for right now and make design changes to figure out how to better serve refugees.

• Cost per lead has gone up 25-30% within programmatic advertising channels. This has lead to companies increasing budgets and, in some cases, eliminating all spend in these channels.
• Marketers will no longer be able to "be lazy". With third party cookies, marketers didn't have to understand their markets or customers to have success. The platforms did all the work.
• Attribution, or how marketers think about attribution, is going away. I can no longer track someone from Facebook, Google, or any other platform through the whole funnel.
• For companies heavily reliant on third party cookie ads, their sales pipeline will dry up unless they focus on other channels.
• While it isn't certain what the future holds, 3/5 people interviewed mentioned first party data being a key part of their strategy. This includes traditional channels like email, but also involves retargeting using first party data on platforms like Facebook and Google.

Round 1:

• 3/3 people said something like, "I'm confused," or "I don't know what this company does."
• 3/3 people in Round #1 thought that Undock was the exact same as Calendly. 2 of these users refused to use Calendly because it looked unprofessional. They were selling high value deals ($50k per month +)
• 3/3 people in Round #1 were absolutely Undock users and were describing the problem that Undock soles.

Round 2:

• 3/3 users understood that Undock helped schedule meetings in your email. This is huge! 
• All users had a problem with time zones. No where on its home page does Calendly mention time zones.
• 2/3 users were thrown off by the Google Message, even with prompts.

Round 3

• 2/2 users understood what it Undock was: Helps you schedule meetings in your calendar.
• "I love Chrome Extensions, they feel very secure. I didn't know this was a Chrome Extension until I downloaded it."
• 2/2 users did not have problem with the Google Message. Prompts seem to be helping.

• 5/5 people had great things to say about Clicklease. They commented on how this is a great service to help a ton of companies start out. One person said, "I think I'll use this next time."
• They liked that it wasn't biased towards people with great credit, tons of money. It was for the little guys. The people who are fighting to get their business off the ground.
• No one thought this was a long form. 3/5 people said it was short. One person initially said it was long but then realized that was because I was asking questions.
• "I'm asking for over $10k, so the length is whatever."
• 1/5 people were able to find the Clicklease page from the vendor pages. Most of the vendors I showed didn't even have any links to Clicklease. I matched tried to match interviewees to vendors in their industry.
• 2/5 people were thrown off by the maximum amount, saying this should be told before.
• 2/5 people mentioned negative feelings about the visual design. Said it was sketchy.
• Everyone had a problem finding the right category in the dropdown. Even people who had a clearly defined category couldn't find it for at least 10 seconds.

Dogs. It is by far and away not a close comparison.

Right now it is very confusing. People find them through a variety of sites, but most of htem are terrible.